Businesses today face increasing scrutiny over their advertising, sales practices, and customer communications, making it more important than ever to understand the line between ordinary businesses disputes and actionable deception. In a recent article for Law.com and the Daily Business Review, Galloway Director Edward Krakauer examines the Florida Deceptive and Unfair Trade Practices Act (FDUTPA), explaining how courts evaluate deceptive trade practice claims and outlining practical steps businesses can take to reduce legal risk.
As Krakauer writes, “Transparency is a great tool for a business to avoid being accused of being misleading, deceptive, or unfair in what they offer to the consuming public.”
He also reminds businesses that “consumer disappointment or grievances alone cannot form the basis of the action,” emphasizing that companies can best protect themselves by ensuring their marketing and communications are “accurate, transparent, and supported by a reasonable basis.”
Subscribers to Law.com can access the article here.
